Several sites for different services or products. It's no secret that in business on the Internet, the winner is the one with the right approach to promotion. And many small companies create several resources in order to sell more and advertise less.

Let's figure out how to do it correctly so that you can be found well in search results. If you are creating a second or third website, make sure that the contact information, namely phone and email, are different. From personal experience, there was a case when a resource was not indexed at all, after replacing the above, everything fell into place. For mega companies, the solution is simple, they have the concept of a branch, and something similar is present in the Google My Business settings.

They ask me about addresses, my personal opinion is that they should be different. Although it is not essential, an office building can house 100 companies. 

To everything, I want t ... Read more »

Frequent mistakes made by experts when creating a website. Sometimes I make mistakes myself and remember how I once started. I would like to say about what I encounter even on good resources. Sometimes the content is interesting but little things irritate you.

Let's start with a search, sometimes I go to the site, there is a lot of information and what to do here. Then the search is placed at the bottom, as for me it is not always convenient. And not everyone scrolls to the bottom of the page. The best solution is the top position, or with a scrolling menu, a field with a magnifying glass that is always before your eyes.

Opening links, the question seems to be very simple. But not everyone does this in a new tab; by sharing a page on a social network or going to your social network page, the user is required to stay on the site and open a new tab. But if the link is, for example, at the end of an article with a transition to your other ... Read more »

Different locations, how can you make the site searchable. Now what is this all about? I’ll start with the fact that many people previously did similar things on Google maps, that is, my business. After the company began to destroy false points, that is, those who really are not at the address, everything became different. In simple terms, there are still real stores, offices, pick-up points, post offices and the like. Those who have one place and were able to confirm earlier, here they are for different services. There is no office, but there is a service area. Although, in truth, the map shows the point that is closer to the client, I once had several in Kyiv and it brought good results;)

What about those who have a good website, want to work throughout the city, region and do not know what is needed for this? I’ll show you using the example of an American company that created a resource for plumbing services in the suburbs of Chicago ... Read more »

Useful resources for working with the site, I would like to highlight the main ones and tell them in a more accessible language. For those who are starting to master website building and those who are actively managing their resources.

I'll start with images and texts. For free icons and the like, go to flaticon , a large format can be found on  freepik . Compression can be done with a simple drag-and-drop in  tinypng , and resizing can be conveniently done with imageresizer . For those who are too lazy to install and understand the free program xnview .

For those who find it difficult to write essays, you can c ... Read more »