Webmanifest extension for a file that is loaded into the root of a site. I recently wrote about a site icon and did not attach any importance to the fact that on the resources where I installed something similar, an inscription appeared, install an application with an icon of the loaded site. Of course, for the sake of interest, I immediately installed it on my Android phone, it only works in the mobile version. It is clear that adding a bookmark on a computer is much easier. 

What needs to be done to ensure that the icon that appears has a normal name, in the standard it is MyWebSite. First, before loading, you need to rename the site.webmanifest file to site.webmanifest.txt, then open it in a text editor, find all MyWebSite, cha ... Read more »

Free website promotion, where to start and how to conduct it. I will try to tell you how I do it, and not in a template like many others. That is, from my own experience, which is 10 years old. The most important condition from you is to work on your resource and not think that time will pass and everything will be fine.

First and foremost, content. Only your own texts and preferably without any artificial intelligence. And if you already take it, then try to rewrite as much as possible. It is also worth adding the correct micro-markup to the content in order to improve your search results. Do not forget about your images and tags.

Social networks, here you need to pay attention to those that link to you better. Create and optimize a profile on Google My Business, I would also include a YouTube channel here, since links in a fully verified one give a very good result. Moreover, do not forget about podcasts, which can be broadcast on YouTube as a feed.

Link ma ... Read more »

I have written about websites for the USA many times, it would seem that there is nothing more to say. The main factor that I would also note is the domain name. Although Google itself says that it does not matter, they say the domain zone must be within the limits. But I see from experience that the oldest domain names like site.com are indexed better, or more precisely, faster. And it is not for nothing that American companies are mostly on this domain.

Resource loading speed, here it is also worth mentioning that even with 5G Internet in the USA, not many sites can boast of instantaneousness. And of course, the server where the site is located must be in North America.  

The presence of a point on the map, and in services like Yelp. And potential clients pay attention to this, or rather to the reviews located there. The more of them and the better they are, the higher the trust rating of the company. By the way, there is someth ... Read more »

Once I talked about files on websites. Now I can firmly say that if you have something to have in them, they should definitely be present on the resource. For example, you can format your price list as a pdf file and make it an active link. That is, your potential client can save it for himself.

If you need to fill out any documents, for example, for the customer, dimensions and the like, then doc files as described above are also worth doing. And additional indexing by Google is provided. Similarly, tables. I am often asked about presentations. I think it is better to convert them into Google presentations and insert the code on the site. In case of display for any willing visitor on the resource. 

If you are making instructions for something, do not be lazy to create a PDF file and upload it to the site with the read button. In the future, this will give a very good result. Moreover, links in such files should also be creat ... Read more »