How difficult is it to promote a website in the USA? Or how to lead it correctly so that it ranks higher and higher in the search. Many people think that everyone advertises overseas, but only a few promote sites. Let me just say after the events of the corona virus, not everything is going smoothly in business there either. And not every company can spend money on advertising.

There is no difficulty in promotion, but you need to manage the resource. That is, write texts, add interesting images, maintain your social networks. So that the latter link to the site. Good videos also increase traffic. Moreover, YouTube belongs to Google, and in the verified channel the link from the description works very well.

In addition to the above, a self-respecting company is on the Yelp service and the like, the trust of US residents in them is high. You can compare it to Google My Business, a dot on the map. Many resources overseas often contain reviews ... Read more »

Google is my business, what is worth paying attention to, this is the question my clients and new people ask me. To be honest, many people think so, I have a point on the map, I initially filled it out and the reviews that visitors write are enough for me. The minimum may be correct, but Google itself changes the possibilities there from time to time. The last one is adding social network profiles. Here it is worth noting that it is better to put popular ones first (which will be higher), for example, Facebook, Instagram, YouTube, Tiktok. 

Adding photos is the easiest thing, but many people don’t know that they can also add videos. In the same section as the images. Products and services are very significant things and cannot be disdained, as tightly as possible with photos, descriptions and prices. The ability to ask questions online is also included.

The news is in your profile, it’s worth remembering that the free site t ... Read more »

Can social networks replace a website? I hear this question very often from people who have pages on social networks, but do not have their own resource. I can immediately answer simply, business cards can be very good for a website. But for a deployed resource, no, since dynamic site modules are very well indexed by search engines.

Let's start with the fact that the site must work correctly, that is, it must initially be normal for perception and correctly selected in terms of titles and descriptions. Further, new information in the form of texts, images and videos should appear on it at least sometimes, or better yet, if the latter is available. And social networks can provide good traffic to the resource. Which is absolutely logical, especially since such links are very significant.

There is an opinion that users of social networks are mainly young people, everything is ambiguous here. It depends on which network. If you think about ... Read more »

Description tag on the site; some resources do not have one as such. Unlike the title tag, which must be the title of the page. I do a lot of poking around in the source codes of sites, and I noticed a trend in which they put micro markup and the description tag is completely missing.

Promotion experts have been arguing for a long time that Google itself takes what it needs from the text of the page and therefore description is optional. Others believe on the contrary that everything should be there. As for me, the description should have meaning, for example, if this is an article, then the description may look like a headline or the like. Now there are tools in various website builders that help you do all this automatically.

Static pages on resources can have their own title and description. There is a rule that says that the title is no more than 100 characters and the description is 300. Although even here there is a lot of a ... Read more »