How often should you make new publications on your site? A question from those who run their own resource and want to promote their products or services. To be honest, the main thing in this matter is to be unique, if you are a good writer, then for a new site you can even do several per day. It is advisable to have several news modules for such actions, or at least categories. But remember that we add links to each new post of a young resource to Google manually. For this, there is a URL verification field in Google Search Console.

Some masters, when the site is young, do not put or remove the publication date. This is a misconception, the time of the post is an important point and it cannot be ignored. Moreover, the date is an important point when creating micro markup, which must be on all pages of your resource. And if there is a point on the map, then you can also link to it.

What to write about on the site? Of course, about your activities, the relevance of req ... Read more »

How to fill in Google My Business correctly? This question is asked by new and regular customers who have a point on the map. Let's start with the main thing, the name of your place. Here, in addition to the brand itself, many people cram everything they can, in terms of goods and services, but. The rules say that you can't use something like this, as well as words like buy, sell. The latter is banned almost immediately. Moreover, users can make adjustments, and if there are a lot of complaints and changes, it's not worth talking about what will happen. 

Let's move on, logo and cover, at first something like this is shown very peculiarly, but when the point has existed for a long time there are no problems. Remember that users can also add photos and even videos to your point. Services and goods, here the right thing to do would be to create and select categories, and only then fill them out. Moreover, as clearly as possible. A ... Read more »

Why does Google index sites sometimes worse? I often encounter this question, and recently I decided to compare the results for some queries of my and other resources. I once wrote about Bing , I have a webmaster account in it.

I import all the information there from something like Google, and here's what I noticed. In Google Search Console, I couldn't see any maps of several sites, but Bing took everything without any problems and its index has an order of magnitude more pages. But I went further and decided to check in Yahoo, the result there is also quite good.

Google has the highest share of the search segment in Ukraine. If we talk about something Ukrainian, it is still based on the American giant. By the way, in the US itself, many users switch from Gmail to the Yahoo analogue, due to annoying advertising.

The Google Local Experts Forum, which I have been visiting for a long time, often gives only information ... Read more »

Do you need a survey on the site or not? Many old and new clients who have their own resources on the Internet ask me. To be honest, many are just a little tired of it, given that there are more than enough surveys with tests on social networks and other networks. And now they even pay small money or give some bonuses for completing multi-page questionnaires.

How to make a survey if there is no module or plugin in the site management system. Many have been using Google forms for a long time, it is free, fast and reliable.  Surveymonkey is  a platform specializing in online surveys, I worked there for a while in the paid version, there are a lot of good things.

I make a survey for each new customer on the site, the one they want with a choice of answer options. I have been doing something similar on my resource for many years. One question, and two answers are interesting to visitors on my site or not. Moreover, I see sta ... Read more »