I have written about websites for the USA many times, it would seem that there is nothing more to say. The main factor that I would also note is the domain name. Although Google itself says that it does not matter, they say the domain zone must be within the limits. But I see from experience that the oldest domain names like site.com are indexed better, or more precisely, faster. And it is not for nothing that American companies are mostly on this domain.

Resource loading speed, here it is also worth mentioning that even with 5G Internet in the USA, not many sites can boast of instantaneousness. And of course, the server where the site is located must be in North America.  

The presence of a point on the map, and in services like Yelp. And potential clients pay attention to this, or rather to the reviews located there. The more of them and the better they are, the higher the trust rating of the company. By the way, there is someth ... Read more »

Once I talked about files on websites. Now I can firmly say that if you have something to have in them, they should definitely be present on the resource. For example, you can format your price list as a pdf file and make it an active link. That is, your potential client can save it for himself.

If you need to fill out any documents, for example, for the customer, dimensions and the like, then doc files as described above are also worth doing. And additional indexing by Google is provided. Similarly, tables. I am often asked about presentations. I think it is better to convert them into Google presentations and insert the code on the site. In case of display for any willing visitor on the resource. 

If you are making instructions for something, do not be lazy to create a PDF file and upload it to the site with the read button. In the future, this will give a very good result. Moreover, links in such files should also be creat ... Read more »

About advertising, thoughts about who needs it. I do not consider myself a great expert in this area. But I can tell you something because sometimes I am asked whether it is worth pouring money into advertising. Yes, of course, this applies to online promotion of certain goods or services.

Website creation, there is more than enough advertising. Moreover, in general it is in demand by 15-20 percent at most. My personal opinion, which I have been saying for many years, is to start with a free one to understand whether it is necessary in the future or not. I will tell you a secret that such sites are indexed and found quite well. If, of course, you work on them, and do not think that a beautiful site in a paid constructor will immediately be in the first rows of Google. The payment factor is not a reason that it is better, advertising without analyzing competitors' prices and the cost of one click is zero.

Draw conclusions about advertising and the initial investme ... Read more »

I have already talked about creating websites for the USA more than once, the last one was a resource for a plumbing company from the suburbs of Chicago. And these are the clients who approached the issue of the website with all seriousness, write articles, take good photos and videos. And also maintain their social networks.

But going back to the roots, when we first started monitoring competitors' websites, and they are 10 and more than 20 years old. Moreover, services like Yelp and similar ones have a large share of the services market in North America. I analyzed everything and came to the conclusion that we need to take information. Since there are not many good articles on the topic of plumbing services for the population.

Moreover, the description of certain services is reduced to a minimum, social networks of competitors are also conducted ... Read more »