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A website redesign is one of the riskiest stages for SEO: it involves changing the design, templates, structure, and sometimes even the content. However, with proper preparation, you can update your site without losing Google rankings. The main goal is to ensure that search engines continue to find the same pages at the same URLs and understand that this is an update, not a "new site." To maintain your position, start with an audit of your current state: which URLs are driving organic traffic, which pages are indexed, where the links are coming from, and which templates support the most important elements (headings, metadata, internal links). Without this, a redesign turns into a series of guesses, and SEO risks usually only surface after the release. 1) Protect the URL and structure The safest option is to leave the URL and overall section structure unchanged. If a redesign is unavoidable, use 301 redirects from each old page to the corresponding new one (not to the " ... Read more »

It's a familiar situation: a user fills out a form on a website, sees the "Sent" status after submitting it, but the request never appears in their inbox (or CRM). The error may not be displayed on the frontend, meaning the email is lost somewhere along the way between the form, the server, and the email service. 1) The form handler doesn't send the email (or sends it to the wrong location) The most common cause is that the server-side form is configured so that the user sees a successful response from the backend, but the email is never actually sent. This happens when the handler: - returns "success" before the submission is complete; - crashes with an error, but the error isn't logged and isn't displayed to the user; - sends the email to a different email address or environment (staging instead of production). Check: Open your server logs (PHP/Node/Python/NGINX) and see if the request is calling the expected endpoint and what happens after the ... Read more »

Website backup becomes critical after a failure, whether it's a hack, an update error, a hosting outage, or accidental data deletion. But even a scheduled backup can be ineffective if storage, accessibility, and regular recovery testing aren't properly considered. Step 1: Determine what exactly needs to be copied For most websites, three groups of data are critical: files (code, themes, uploads), database (content, users, settings), and configuration (environment, variables, settings files, server/DBMS parameters). Missing one of these blocks often results in incomplete recovery. If the site uses additional services (e.g., separate media storage, cache, task queue), document what exactly is the “source of truth” and what needs to be restored first. Step 2: Choose a backup strategy and frequency A practical backup plan typically includes a full backup (e.g., weekly) and incremental/differential backups (daily or more frequently). The faster the data changes (e.g., ... Read more »

Poor website indexing is a common reason why search engines stop showing pages, even if their content is high-quality. Below are the main signs to look out for and how to quickly identify what's wrong. 1) There are significantly fewer pages in the search than expected One of the most noticeable signs is a decrease in the number of indexed pages compared to the site's history or forecast (for example, after a migration, CMS change, or structure update). If the number of pages drops without an obvious reason, it's almost always a reason to check accessibility, indexing rules, and crawl quality. 2) No organic traffic for non-branded queries When a site receives almost no impressions or clicks for non-branded queries, the reason may be that the pages aren't indexed or aren't ranking due to technical factors. Even if the content exists, search engines must first correctly index the pages. An additional marker: the reports show that many URLs have a "deactivated&q ... Read more »