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Once I talked about files on websites. Now I can firmly say that if you have something to have in them, they should definitely be present on the resource. For example, you can format your price list as a pdf file and make it an active link. That is, your potential client can save it for himself.

If you need to fill out any documents, for example, for the customer, dimensions and the like, then doc files as described above are also worth doing. And additional indexing by Google is provided. Similarly, tables. I am often asked about presentations. I think it is better to convert them into Google presentations and insert the code on the site. In case of display for any willing visitor on the resource. 

If you are making instructions for something, do not be lazy to create a PDF file and upload it to the site with the read button. In the future, this will give a very good result. Moreover, links in such files should also be creat ... Read more »

About advertising, thoughts about who needs it. I do not consider myself a great expert in this area. But I can tell you something because sometimes I am asked whether it is worth pouring money into advertising. Yes, of course, this applies to online promotion of certain goods or services.

Website creation, there is more than enough advertising. Moreover, in general it is in demand by 15-20 percent at most. My personal opinion, which I have been saying for many years, is to start with a free one to understand whether it is necessary in the future or not. I will tell you a secret that such sites are indexed and found quite well. If, of course, you work on them, and do not think that a beautiful site in a paid constructor will immediately be in the first rows of Google. The payment factor is not a reason that it is better, advertising without analyzing competitors' prices and the cost of one click is zero.

Draw conclusions about advertising and the initial investme ... Read more »

I have already talked about creating websites for the USA more than once, the last one was a resource for a plumbing company from the suburbs of Chicago. And these are the clients who approached the issue of the website with all seriousness, write articles, take good photos and videos. And also maintain their social networks.

But going back to the roots, when we first started monitoring competitors' websites, and they are 10 and more than 20 years old. Moreover, services like Yelp and similar ones have a large share of the services market in North America. I analyzed everything and came to the conclusion that we need to take information. Since there are not many good articles on the topic of plumbing services for the population.

Moreover, the description of certain services is reduced to a minimum, social networks of competitors are also conducted ... Read more »

Do you know that social networks have their own Internet browsers, this applies to the mobile version. Why does this happen? Well, let's say this way, each manufacturer wants to have something strictly their own. Moreover, this is a platform for their advertising. No, of course, you can copy the link and open it in any, but the fact remains a fact.

Of the popular ones, this is of course Facebook, why did I touch on this topic? Literally in the evening I opened the page of a well-known website builder, clicked on an ad, and the menu in the mobile version simply did not click. I copied the link to Google Chrome and everything is fine. Since I myself am engaged in websites, I always try to check how the resource will be displayed in this or that social network through their browser.

In my experience, the font size is often a little different, I come across that in Google Chrome everything seems to be fine, nothing fits. When I open it thro ... Read more »