Useful buttons on the site, help for the resource visitor. I'll start with an example of a site for plumbers from the suburbs of Chicago. Since the customer himself makes adjustments to the site that was already created almost a year ago. Internet users in the USA often do not delve into where to find contacts and the like, so we do it wherever it is relevant.

I'll start with dynamic modules, from the attached image you can see the phone number, the call button, subscription and the transition to the forum. I wrote about the latter recently. Also a link to the regions in which the company provides plumbing services, since sometimes they call and write from distant places, and traveling is not profitable in all cases ... Read more »

Many want to set up a point on the Google map for their business in view of free promotion. But you need to know some things when creating. From many years of experience, I can say this: both beginners and experienced ones are lucky. Why? It's simple, the search engine has a good system for tracking accounts, and this is no secret.

How should a person act so that his business appears on the map. I'll tell you right away that if you have had a Gmail email for a long time and have never put a point, you are more likely to be lucky. But there are exceptions, for example, you bought a beautiful number, and it was once linked to another business. We also remember that we are physically present at the place when creating, since Google sees your geolocation.

If you have a high level of expert in Google, this is when you write reviews of points, add photos and other things, points are awarded. The higher, the more trust the search engine has in you. And so users with ... Read more »

This is not the first time that business owners have approached me with the question of how to check what is going on with my site, how money is spent on advertising. How many and what resources link to us. There is nothing complicated about this, providing access to Google accounts and services for monitoring the site is very simple.

What do you need for this? Yes, what many have, a Google account, that is, a gmail mail. Then the site administrator adds you to the services to which he has access. Namely - Analytics (site analytics), Search Console (webmaster account), Ads (advertising), Tag Manager (tag manager), My Business (company profile on the map)

What can the owner see? In site analytics, for example, detailed reports, in the webmaster you can see the entire list of referring resources, in the advertising account like analytics, in the company profile on the map efficiency.

How to provide access? Very easy, there is a lot of help on each of the servic ... Read more »

Why should a webmaster have several Internet browsers? Sometimes I see how people who create websites have one for surfing and work. Of course, more often these are beginners, but still.

Starting with the basics, an explanation of why not only chrome, the latter is often the main one and naturally all Google services are installed in it. Including the webmaster, now called Google Search Console. So, when you visit sites, a hint is displayed in your browser, you have visited this page many times. That is, when working on a client’s resource and making thematic queries, this often comes up.

Yes, you can open it in incognito mode, but from experience I will say this, there is a difference in search results for certain queries in browsers. It’s small, but it’s definitely there, why you need to ask the developers, who of course won’t answer you.

There are never too many Internet browsers, and even more so for a pe ... Read more »