What the website should look like according to the customer, expert advice. I encounter this quite often and want to express my opinion on this matter. Let’s start with the fact that clients often see beauty on their website rather than functionality. 

The images are of high quality, I agree they are beautiful, this also includes the slides of the main page. Not everyone has gigabit internet. And in the mobile version, the picture is divided into blocks, plus the inscriptions on it sometimes cause irritation when opening it.  

Text blocks in the form of drop-down lists are a plus, I agree, they are convenient and aesthetically pleasing. But more often such beauty does not want to be indexed by search engines. This also includes a bunch of scripts. 

Website promotion. There is always a common understanding with the customer on this issue. But getting people to write articles, or at least doing it in artificial in ... Read more »

I am increasingly faced with the fact that for many of my new clients Google my business is lame. And of course, this is due to the fact that someone did it many years ago, and then they simply didn’t follow it or thought that everything was fine there and nothing should be touched. They say it already works, why bother?

Time passes and Google changes a lot in its services, my business is no exception. And here it’s worth going in periodically and seeing what can be added or changed there. Because in the future it will give good results in local search results. That is, upon request nearby in your area. If the type of service or product is rare, then maybe further than a city within the country.

What you should pay attention to is, first of all, the completeness of your profile. Name, description, types of activities, schedule, photos, videos, service area, social network profiles. Separately, you should look at the services and ... Read more »

Using emoji on a website, whether necessary or not. Many people argue about something similar for a resource. Let's start with the main thing, Google started blocking emoticons, arrows and the like in search results a long time ago. Although occasionally some characters can still be seen in the headings. 

Where to get and how to use emoji correctly, so as not to go into complexity, go to the site  in the search and write what you need to find. By the way, I advise you to look for different names. Next, we copy the HTML or CSS code, but before that we check how it is displayed on the above site. If the square next to the icon is not filled in, then your resource will not be displayed normally in any browser. 

The use of various kinds of symbols on a website is probably only necessary for certain topics. Sometimes you go to a resource and it hurts your eyes. ... Read more »

How to make sure that your article is not rewritten? Clients come to me with such a question, well, those who write at least something) In principle, there is no difficulty for a copywriter with experience. The main thing is that he understands, that is, he was at least a little in the subject. Moreover, with the advent of ChatGPT and Google Bard, everything becomes even easier for small notes.

The same Google understands texts in different languages ​​as separate. For example, we have those who take from foreign blogs, simply translate and finish it with their hands. Well, on the contrary, they take ours and pass it off as their own. And the article becomes unique in a couple of clicks and a little time. I can tell you on my subjects, in rich countries they often write at a minimum. And sometimes a lot of fun, due to the smaller vocabulary. For example, when I was still a hare, I crimped the twisted pai ... Read more »