I am occasionally asked why it is necessary to make a separate site for each service or product. Let's start right away with who needs it. An example is furniture manufacturers, when there is a resource for each type. A site for hallways, bedrooms, etc. And I myself found similar resources with different contacts, which is absolutely correct.

How does it work? It is no secret that the site title, that is, the main name, can be up to 100 characters. And if the resource is dedicated to one topic, moreover, it is filled from time to time. Added wherever necessary, has good sites linking to it. In a word, a highly specialized one will work great in its subject.

There is another option when many sites of the same profile have different phones, and as a result lead to one seller. Once I encountered something similar, I was choosing equipment for my client. And as it turned out, there is a call and mail forwarding to one company dealing with expensive things.

Wh ... Read more »

How do Facebook posts get into Google search? My customers ask me this question, since the options are different and it is impossible to find a clear answer to this, I decided to share my experience. Since I have, in addition to my personal page, where by the way I do not post very often. I also have a business page and a group, here all the news links from the site get almost immediately.

What needs to be done first on the site, I recommend markup for Facebook, also install Pixel, although the latter is more for advertising, but you should not disdain it. Needless to say that the link to your page or group in FB must be on the resource, for example, in the footer of the site like mine. I forgot to say that the resource should not be very young in time, that is, a little proven.

It is desirable to have subscribers on your Facebook page, and at least a few likes on the posts. Well, the age is also important, like the site. My group is many years old, and there are a l ... Read more »

Why is it important to take or buy a proven template for a website? More than once I notice on some resources the mistakes that webmasters make when installing something like this. Of course, this applies more to the WordPress system, which has a lot of templates, but I sometimes notice something like this on others too.

Much depends on where the template itself is taken for free or purchased. As for me, the best option is proven sites and hostings, and the latter also often offer installation of some system when purchasing their services. In simple terms, in a few clicks you put a template of your choice, and then fill your resource with content. Without thinking about various subtleties such as working with the MySQL database and phpMyAdmin.

What happens due to the webmaster's ignorance when he takes a template and installs it himself, or fills it locally, such a method when a semblance of hosting is made on the co ... Read more »

How does artificial intelligence help business on the Internet? I will say right away that AI is just a powerful computer that can analyze your requests and select the necessary information for you. From time to time I ask questions there myself, but I check myself and my clients more, that is, what options this or that server shows.

Where does AI get its answers, correctly from available sources on the Internet. And the more information about you, the more likely it is that you will get there. For Google's gemini, my business is very important, that is, your information on the map, and of course the site plus social networks. AI from Google pulls out the necessary information.

Microsoft Copilot takes it from its bing, and the rest from everything that is available. Another important point for artificial intelligence, like Wikipedia, is information about you from authoritative sources. The more of the latter, the more often the information can appear in certain r ... Read more »