Although many people do not know what RSS is, it is not important to them, and in part they are right. In the age of high-speed Internet, few people express a desire to read news feeds in simple text form. But it works very well for a website subscription tool. And contributes to better indexing of the resource.

In professional terms, the RSS feed should be added as a link to Google Webmaster Tools, and here's why. The sitemap in many systems is generated from time to time, and sometimes it needs to be done manually. And RSS is similar in structure to sitemap.xml. And if the new link of the dynamic module does not immediately appear in the map, it will end up in RSS. And from there, Google will find it. What matters is how often the information on the site changes and what the history of the resource is.

Google has stopped providing full support for its feedburner, but it understands links very well. If your s ... Read more »

What the website should look like according to the customer, expert advice. I encounter this quite often and want to express my opinion on this matter. Let’s start with the fact that clients often see beauty on their website rather than functionality. 

The images are of high quality, I agree they are beautiful, this also includes the slides of the main page. Not everyone has gigabit internet. And in the mobile version, the picture is divided into blocks, plus the inscriptions on it sometimes cause irritation when opening it.  

Text blocks in the form of drop-down lists are a plus, I agree, they are convenient and aesthetically pleasing. But more often such beauty does not want to be indexed by search engines. This also includes a bunch of scripts. 

Website promotion. There is always a common understanding with the customer on this issue. But getting people to write articles, or at least doing it in artificial in ... Read more »

I am increasingly faced with the fact that for many of my new clients Google my business is lame. And of course, this is due to the fact that someone did it many years ago, and then they simply didn’t follow it or thought that everything was fine there and nothing should be touched. They say it already works, why bother?

Time passes and Google changes a lot in its services, my business is no exception. And here it’s worth going in periodically and seeing what can be added or changed there. Because in the future it will give good results in local search results. That is, upon request nearby in your area. If the type of service or product is rare, then maybe further than a city within the country.

What you should pay attention to is, first of all, the completeness of your profile. Name, description, types of activities, schedule, photos, videos, service area, social network profiles. Separately, you should look at the services and ... Read more »

Using emoji on a website, whether necessary or not. Many people argue about something similar for a resource. Let's start with the main thing, Google started blocking emoticons, arrows and the like in search results a long time ago. Although occasionally some characters can still be seen in the headings. 

Where to get and how to use emoji correctly, so as not to go into complexity, go to the site  in the search and write what you need to find. By the way, I advise you to look for different names. Next, we copy the HTML or CSS code, but before that we check how it is displayed on the above site. If the square next to the icon is not filled in, then your resource will not be displayed normally in any browser. 

The use of various kinds of symbols on a website is probably only necessary for certain topics. Sometimes you go to a resource and it hurts your eyes. ... Read more »