How to help a client with a website, tips at the initial stage? More and more people now want to get not only a good resource, but also a detailed consultation. I have long understood for myself that in order to retain a customer, you need to help him a lot to retain him. Since there are a lot of people who want to make websites, but here's another question.

Factors from choosing a domain to the final value, that is, appearing in the search for the right words. They want to warn you about the popularity of the latter. The mistaken belief that people will immediately run to buy goods or services from you, in addition to finding a site, your work also matters. I always warn clients that the first places are based on the fact of sales. By the way, some disappear after such sayings, apparently they get scared, in my experience there were a couple of customers who complained that it was bad, although they understood that it was their fault.

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I have already talked about creating  favicon.ico , now I want to return to this issue because the service has improved. It has become even easier to create the right icon. The main thing is to have it available, that is, a file with a transparent background in PNG format, although the service  understands JPG perfectly well.

What do you need to do to create? Everything is simple: click the button to upload the file from which you want to get icons, then say archive, unzip, upload everything to the root of the site, insert the code into the site headers. That is, into each page. Don't be afraid of the size, you can trim, enlarge and even change the background. But of course, everyone knows that, if possible, the image for the icon should initially be square or round. After completing your actions, insert the address of your site and check the correctness.

Why do you need so many icons? A common question fro ... Read more »

How Google statistics helps to develop a website and business. The image is taken from a report in Google Search Console of my website. That is, having analyzed well, you can understand what people are looking for, or rather, what is more interesting and what is less. An important indicator in this whole matter is  CTR , that is, click-through rate.

I will say more, by analyzing the sites of my clients I can suggest what they need to write more about, well, of course, to those who do this. In addition, the time spent on the resource is also important, or how long the visitor stays there. The internal statistics module allows you to see this with one click and entering a password.

For those who are just starting to develop their site, write content, I recommend turning to Google Trends . And search for words and phrases to see the popularity rating of your topic. It's funny when they want to be at the top for wor ... Read more »

Where to get a link mass for a site? People ask me this question, especially those who poorly manage their resources. No matter how you look at it, the importance of links has not been canceled, and having constant ones, you can not sag much in search queries.

What I recommend in this case, first of all, links from social networks. By the way, I recently wrote about something similar. The main thing is that it is free, you just need to monitor your pages there. But it is even more important to understand that not every social network provides a direct link.

How I implement this, in addition to social networks for my close clients, I put a banner on message boards that have existed for almost and more than 10 years. The closest ones also receive a lot of links from my site.

Is it worth buying links? The main disadvantage of this is that, after the end of your ability to pay for them, the promoted site flies far from the first positions. Moreover, Google has lo ... Read more »