How Google statistics helps to develop a website and business. The image is taken from a report in Google Search Console of my website. That is, having analyzed well, you can understand what people are looking for, or rather, what is more interesting and what is less. An important indicator in this whole matter is  CTR , that is, click-through rate.

I will say more, by analyzing the sites of my clients I can suggest what they need to write more about, well, of course, to those who do this. In addition, the time spent on the resource is also important, or how long the visitor stays there. The internal statistics module allows you to see this with one click and entering a password.

For those who are just starting to develop their site, write content, I recommend turning to Google Trends . And search for words and phrases to see the popularity rating of your topic. It's funny when they want to be at the top for words that are not popular at all, moreover, I have heard several times how promoters took money for advertising. But in fact, after the correct addition to Google, the site will immediately be on the first pages in such situations.

Advice to those who are starting out: read, listen, watch. There is plenty of information on the Internet about where to start and what to do next. Don't rush to advertise until you weigh the pros and cons!