There is a perception that a company's own website is expensive and unnecessary, because its functionality can be fully provided by social networks. This opinion is not entirely correct, because these platforms are not equivalent. Your own resource has its own functions and advantages for doing business. Why do you need to develop a company website, and you can't get by with just communities on various social networks?

There are several advantages of your own resource, which will have an advantage over groups or pages. That's why you should develop your website and not limit yourself to the capabilities of social networks.

Your own personal territory. Accounts, groups, and pages on Facebook, Instagram, and TikTok do not belong to you. They are the property of someone else who looks like you. Any step to the right or left is a ban.

The community can be blocked. If your business is tied only to social media, you may fail. A company that has its own ... Read more »

How to make micro markup of a site for beginners and what tools are available for this. Well, let's start with what is called Open Graph meta tags. If we don't go into too much detail, they are needed for social networks, the main ones are Facebook and Twitter. By the way, they have their own verification tools, Card validator and Developers facebook. You only need to insert a link that will show with the micromarkup.

To create the desired tags easily and simply, use the Open Graph online meta tag generator in advance.

What might be the difficulties for those who try it for the first time?

The type of page that is most often used is usually a site or an article. The site is static pages, articles are a blog, news, etc. The title and description can be copied from yours, which is correct. Or it can be written by hand.

For the page's image, it is better to use the logo.png type format, and for articles the one shown in it. We must ... Read more »

It sometimes happens that my customers ask me to close the site for a while or even turn it off. But let's figure out why this happens. Most often, after adding the site to search engines, installing micro-markup, adding to your bulletin boards. Writing the correct headings and other things in the form of a point on the map, the resource begins to be rapidly indexed, and then it is already there. And this is approximately 3-10 days.

At this point, something happens to the clients, like they can't handle the flow of requests, etc. So the site can be closed from visibility in search, this is an elementary correction of the robots.txt file. But for a resource that has little time, this is bad, the next event and checking for new content will take place late. In tools for working with the site from Google, you can apparently add the URL manually. But from experience it is not fast. It is better not to close the site from search engines, but just make a line that runs abo ... Read more »

Well, let's start with the fact that the resource loads the most, the image and animation are right. True, few people already use the latter, with regards to the GIF format, it probably remained on old sites and advertising banners. If they make presentation videos, then more often these are already scripts.

How much should a website page weigh? Let's start with the fact that the average Internet speed in the US is about 40 Mbps (Data for last year). For example, if we take a simple calculator for calculating the download, then a page weighing 2 megabytes at an average speed is loaded in 1 second. You can also calculate the page file size.

Compression of photos and graphics. This is where the convenient TinyPNG website comes to the rescue, the scheme is simple, we upload the original, download the finished one reduced in weight.

Reducing the script load is not an easy question. For example, buttons for adding to social networks and call ... Read more »