Why is it important to take or buy a proven template for a website? More than once I notice on some resources the mistakes that webmasters make when installing something like this. Of course, this applies more to the WordPress system, which has a lot of templates, but I sometimes notice something like this on others too.

Much depends on where the template itself is taken for free or purchased. As for me, the best option is proven sites and hostings, and the latter also often offer installation of some system when purchasing their services. In simple terms, in a few clicks you put a template of your choice, and then fill your resource with content. Without thinking about various subtleties such as working with the MySQL database and phpMyAdmin.

What happens due to the webmaster's ignorance when he takes a template and installs it himself, or fills it locally, such a method when a semblance of hosting is made on the co ... Read more »

How does artificial intelligence help business on the Internet? I will say right away that AI is just a powerful computer that can analyze your requests and select the necessary information for you. From time to time I ask questions there myself, but I check myself and my clients more, that is, what options this or that server shows.

Where does AI get its answers, correctly from available sources on the Internet. And the more information about you, the more likely it is that you will get there. For Google's gemini, my business is very important, that is, your information on the map, and of course the site plus social networks. AI from Google pulls out the necessary information.

Microsoft Copilot takes it from its bing, and the rest from everything that is available. Another important point for artificial intelligence, like Wikipedia, is information about you from authoritative sources. The more of the latter, the more often the information can appear in certain r ... Read more »

Preparing materials for the site, what pages are needed. A very important point when creating a resource that you need to pay attention to, the first indexing by the search engine is very important for further entry and checking the site for updates by the robot.

I'll start with the texts, the section of the site about us, many now ignore this page, they say it is on the main page, why else would you need it. Writing a good essay about your activities will be a guarantee that the resource will be found in the search results faster. Moreover, if there are companies with a similar name, you need to take the writing to the fullest. And do not rely on artificial intelligence, since it is really tight, rewrite after it.

If you have many services, a separate page must be made for each of them, which tells all the subtleties and moments of its implementation. So that the visitor calling does not ask stupid questions, what, how and why. Similarly to the above, the unique ... Read more »

Why ratings are not shown in Google, rating in the form of stars. Where does it appear, of course in search queries you can see news or a page with a rating from one to five, and next to it below the average rating which in turn can show the accuracy of the number with a dot, for example 4.9. The same thing happens with the company on the map, Google My Business builds ratings on the same principle.

What factors influence the issuance of ratings in search results. First and foremost, the quality of the micro markup created on the site. And the most important thing is that on young resources it is rarely shown immediately. In my experience, about a year later. And do not abuse spam in micro markup, purchased links, all this only makes the site worse. By the way, not all site management systems can implement micro markup, since you need to get into the source code, or install a plugin like WordPress.

If you have a point on the map and want to ... Read more »