Yes, a frequent question from people who have made or will make a website, an online store. I believe that the word site promotion is applicable to the word advertising, that is, you invest in advertising your resource. For example, you have made a site for furniture and want it to be in the Internet search very quickly. Of course you need to advertise yourself, where everything is just Google.

And the more competition, the more it will cost you sponsored links to be higher. But again, no one guarantees that they will immediately run to you to buy and order, it is advisable to do this when, for example, your competitors have a price of 5 and you have 1.

Adding a site to search engines, maps, social bookmarks and the like is the very first and necessary for it to be on the Internet, and I would not call it promotion, but simply a statement for finding a site on the Internet by its main name.

How not to pay for website advertising and promote it yourself? If yo ... Read more »

What is included in the cost of the site?
This question is being asked more and more often, and this is not surprising since in my proposal it is more than just creating a website. Under the word promotion or promotion, many people understand something super complex. And many row well for this, knowing about the illiteracy of the customer. What is it all around.

Of course, in order to normally find your site, you need to add it to the webmaster tools of the main search engines like Google or Bing.
Be sure the organization or person who operates has an address and therefore I add its place and site to Google maps. It's also called Google My Business. There is also an app for the phone. It's very convenient for those who are not at the computer.
 
Do you have a lot of information on the site? A very sure thing would be to create and install a custom search from Google, which is what I'm doing. Because the standard search is not alw ... Read more »

How to make a website interesting and popular is a question I often get asked. The answer is simple, write more unique about your products, services and more. Arrange holidays for your potential customers. Run promotions. Engage them in your social networks, make them ask questions and write reviews.

If the site is young, allow users to do the things they said before without registering, but with verification. Be loyal, don't block them over trifles. Do not load the site with advertising, and if it is new, then I think it should not be at all. Put a call back button, don't make it too bright. Also, the posts of pages in social networks shouldn't be huge and jumping. You don’t need to make a Christmas tree from the site by colors, but by types of fonts, use a few maximum.

Of course, I am for the adaptability of the site size on any device, but you can also have a separate mobile version. Regarding active contact links, phones must be a link by clicki ... Read more »

Site by template: is it good or bad? Very often, people who are starting to make their own site are driven into their heads that the site template is bad.

You need your own one. Strange as it may seem, the concept of the main blocks on websites has long been accepted in the world. This is the top of the site, as they say, the header, the body of the site with or without a sidebar, this is a separate conversation to which we will return. And the bottom of the site is called "the basement". As well as convenient trends, this is a floating menu, up buttons and adding to social networks. Any pop-up capture and feedback forms. And most importantly, adaptability to all gadgets, such as mobile phones and tablets.

But back to templates, different systems for creating a site have quite a few of them. Changing fonts, colors, indents, and the like is not difficult for the master. But making a template from scratch is a huge piece of work, and it's not cheap. Perha ... Read more »