After a website is launched, its appearance in search results isn't immediate: first, search engines must discover the pages, then crawl them, and finally index them. Only then can the content begin to appear in response to queries. In most cases, indexing can be seen within 3-14 days. For some sites, the process can take up to 3-6 weeks, especially if the domain is new, the site is small, or there are technical limitations for crawling. If a site isn't indexed for a long time, the cause is almost always one of several factors: robots can't access the pages, the pages are closed for indexing, there are no signals for quick crawling (for example, an XML sitemap and internal links), or the quality and structure of the content prevents search engines from quickly understanding the topic. Typical timeframes for stages Discovery (searching through links, maps, and direct search engine queries) often takes anywhere from a few hours to a few days. Next comes crawling—it can start quickly, but indexing is affected by page status, server responses, duplicates, and internal traffic. In practice, visibility in search results may appear later than indexing, as search engines need to evaluate relevance and rankings. To speed up search engine rankings, check basic settings: robots.txt is correct (it doesn't block crawling of required sections), the presence of an XML sitemap , the absence of noindex tags on landing pages, and the functionality of 200 responses and redirects. It's also important that the site is accessible via HTTPS and doesn't suffer from response time issues. What can you do immediately after launch? Add your site to the webmaster dashboard and request indexing of new pages. Prepare and submit an XML sitemap, and then update it regularly as you publish. Make sure the home page and key sections are accessible via internal links without any sagging in the navigation. Check your page templates: identical titles/descriptions, duplicates, and content that is too thin can slow down quality assessment. Finally, it's important to remember expectations: even if indexing has occurred, ranking gains are usually gradual due to the frequency of rescanning and search engine competition. To reliably assess results, it's more common to look at a 4-12-week horizon rather than the first 2-3 days. If you'd like, let me know if this is a new or existing domain, how many pages it has at launch, and whether there's an XML sitemap and a connection to webmaster tools. I'll give you a more realistic timeline and a checklist tailored to your specific needs.