How to make a website and how to promote it. Well, this is the most painful question from new clients. Let's start in order, first and foremost. Study of competitors, there are often competitors and you need to know what to strive for. What are the most popular requests in demand. To do this, you need to turn to Google Trends, it is important not to be lazy at first and check everything globally.

There is a lot of talk and advertising about choosing a platform here, but. A good coder will always want to get into the code to make subtle changes. But not all systems, especially lightweight constructors, will allow you to do this. Moreover, this subsequently affects the promotion of the site. Google perfectly understands link navigation lines, fragments of reviews (material evaluation), the resource logo, and pages with videos.

Content is one of the phases when you need to give the customer your best. I would say to force them to fill static pages with unique content and images. And in the future, the news modules will be similar. 

When adding a website to Google, check the sitemap and the ability to index the resource. You can add links to static pages manually for faster indexing. Link Google analytics to this case by adding its code to all pages of the site beforehand. 

Links from more well-known resources are also a good idea, if you have partners, you can ask them to install your banner, and you will install theirs. For example, I place links of my close customers on message boards that are more than 10 years old!