The truth that website customers don't often say, but sometimes they do. What are we talking about, it's all about the same thing, few calls but many views. To be honest, it's a sore subject, because many people think that their phone will ring red now. And customers will run to them in line. It doesn't happen that way, there are many factors that influence this, and the main one is your ability to run a business, from good reviews on the map in social networks to reasonable prices for goods or services.

How many bad examples when people advertised on the Internet, and at the initial stage the site does not appear very well. And therefore many think that advertising will help them. The main factor is the frequency of requests for your topic, many great specialists in quotes, do not even check with the customer the relevance of search words and combinations in Google Trends. And there are almost no requests there, and there is no poi ... Read more »

How to help a client with a website, tips at the initial stage? More and more people now want to get not only a good resource, but also a detailed consultation. I have long understood for myself that in order to retain a customer, you need to help him a lot to retain him. Since there are a lot of people who want to make websites, but here's another question.

Factors from choosing a domain to the final value, that is, appearing in the search for the right words. They want to warn you about the popularity of the latter. The mistaken belief that people will immediately run to buy goods or services from you, in addition to finding a site, your work also matters. I always warn clients that the first places are based on the fact of sales. By the way, some disappear after such sayings, apparently they get scared, in my experience there were a couple of customers who complained that it was bad, although they understood that it was their fault.

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I have already talked about creating  favicon.ico , now I want to return to this issue because the service has improved. It has become even easier to create the right icon. The main thing is to have it available, that is, a file with a transparent background in PNG format, although the service  understands JPG perfectly well.

What do you need to do to create? Everything is simple: click the button to upload the file from which you want to get icons, then say archive, unzip, upload everything to the root of the site, insert the code into the site headers. That is, into each page. Don't be afraid of the size, you can trim, enlarge and even change the background. But of course, everyone knows that, if possible, the image for the icon should initially be square or round. After completing your actions, insert the address of your site and check the correctness.

Why do you need so many icons? A common question fro ... Read more »

How Google statistics helps to develop a website and business. The image is taken from a report in Google Search Console of my website. That is, having analyzed well, you can understand what people are looking for, or rather, what is more interesting and what is less. An important indicator in this whole matter is  CTR , that is, click-through rate.

I will say more, by analyzing the sites of my clients I can suggest what they need to write more about, well, of course, to those who do this. In addition, the time spent on the resource is also important, or how long the visitor stays there. The internal statistics module allows you to see this with one click and entering a password.

For those who are just starting to develop their site, write content, I recommend turning to Google Trends . And search for words and phrases to see the popularity rating of your topic. It's funny when they want to be at the top for wor ... Read more »