The usefulness of reposting old articles on the site. How to do it right? I'll try to tell you about my experience. Once upon a time, I deleted a bunch of posts from several years ago that I thought were poorly written. I did learn from it. Now I have articles from 2016 on my resource, for example, I check in Google search, as you can see everything is relevant. But there are others that I'm not entirely satisfied with, and most importantly, some of the links don't work, because the sites I linked to don't exist anymore. In short, there is a lot of work to be done to review and change, and in some cases delete, links.

Another reason is usefulness for search engines, although there is some debate that this is not so relevant now. Plus, in artificial intelligence, people write and rewrite other people's texts. Although I think that the uniqueness of a person and a robot is different. Someone will miss something, make a mistake, and sometimes on purpose, and ... Read more »

There is a perception that a company's own website is expensive and unnecessary, because its functionality can be fully provided by social networks. This opinion is not entirely correct, because these platforms are not equivalent. Your own resource has its own functions and advantages for doing business. Why do you need to develop a company website, and you can't get by with just communities on various social networks?

There are several advantages of your own resource, which will have an advantage over groups or pages. That's why you should develop your website and not limit yourself to the capabilities of social networks.

Your own personal territory. Accounts, groups, and pages on Facebook, Instagram, and TikTok do not belong to you. They are the property of someone else who looks like you. Any step to the right or left is a ban.

The community can be blocked. If your business is tied only to social media, you may fail. A company that has its own ... Read more »

How to make micro markup of a site for beginners and what tools are available for this. Well, let's start with what is called Open Graph meta tags. If we don't go into too much detail, they are needed for social networks, the main ones are Facebook and Twitter. By the way, they have their own verification tools, Card validator and Developers facebook. You only need to insert a link that will show with the micromarkup.

To create the desired tags easily and simply, use the Open Graph online meta tag generator in advance.

What might be the difficulties for those who try it for the first time?

The type of page that is most often used is usually a site or an article. The site is static pages, articles are a blog, news, etc. The title and description can be copied from yours, which is correct. Or it can be written by hand.

For the page's image, it is better to use the logo.png type format, and for articles the one shown in it. We must ... Read more »

It sometimes happens that my customers ask me to close the site for a while or even turn it off. But let's figure out why this happens. Most often, after adding the site to search engines, installing micro-markup, adding to your bulletin boards. Writing the correct headings and other things in the form of a point on the map, the resource begins to be rapidly indexed, and then it is already there. And this is approximately 3-10 days.

At this point, something happens to the clients, like they can't handle the flow of requests, etc. So the site can be closed from visibility in search, this is an elementary correction of the robots.txt file. But for a resource that has little time, this is bad, the next event and checking for new content will take place late. In tools for working with the site from Google, you can apparently add the URL manually. But from experience it is not fast. It is better not to close the site from search engines, but just make a line that runs abo ... Read more »